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    "date": "2014-05-27T10:50:14",
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        "rendered": "<p>Le logo est un r\u00e9bus emprunt\u00e9 par Milton Glaser \u00e0 une campagne radiophonique montr\u00e9alaise. La station CJAD de Montr\u00e9al (Qu\u00e9bec, Canada) avait lanc\u00e9 une campagne intitul\u00e9e \u201c Montr\u00e9al, la ville qui a du c\u0153ur \u201d. Le logo se compose de la lettre majuscule \u00ab I \u00bb, suivie d\u2019un symbole de c\u0153ur rouge (\u2665), sous lequel figurent les lettres majuscules \u00ab N \u00bb et \u00ab Y \u00bb, dans une police \u00e0 empattements carr\u00e9s arrondis appel\u00e9e \u00ab American Typewriter \u00bb.<\/p>\n<p>Glaser s\u2019attendait \u00e0 ce que la campagne ne dure que quelques mois et a r\u00e9alis\u00e9 ce travail \u00e0 titre gracieux. Cette ic\u00f4ne innovante, inspir\u00e9e du style pop, a connu un immense succ\u00e8s et continue d\u2019\u00eatre commercialis\u00e9e depuis des ann\u00e9es. Dans l\u2019imaginaire collectif (bien que ce ne f\u00fbt pas l\u2019intention initiale), le logo est d\u00e9sormais \u00e9troitement associ\u00e9 \u00e0 la ville de New York, et son impression sur des t-shirts blancs unis, largement vendus dans la ville, a largement contribu\u00e9 \u00e0 la diffusion de cette image, en faisant un symbole universellement reconnu. Les croquis conceptuels originaux et les planches de pr\u00e9sentation de Glaser ont \u00e9t\u00e9 donn\u00e9s par Doyle \u00e0 la collection permanente du Museum of Modern Art de New York.<\/p>\n<p>En 1977, William S. Doyle, commissaire adjoint du D\u00e9partement du Commerce de l'\u00c9tat de New York, a fait appel \u00e0 l'agence de publicit\u00e9 Wells Rich Greene pour \u00e9laborer une campagne de marketing pour l'\u00c9tat de New York. Doyle a \u00e9galement recrut\u00e9 Milton Glaser, un graphiste prolifique, pour travailler sur cette campagne, et a cr\u00e9\u00e9 le visuel en s'inspirant de la campagne publicitaire de Wells Rich Greene.<\/p>",
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        "rendered": "<p>The logo is a rebus borrowed by Milton Glaser from a Montreal radio campaign. CJAD Montreal Quebec Canada ran a campaign entitled &#8220;Montreal, the city with a heart&#8221;. The logo consists of the capital letter I, followed by a red heart symbol (\u2665), below which are the capital letters N and Y, set in a rounded slab serif typeface called American Typewriter. Glaser expected &#8230;<\/p>",
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